The founder of an international trade show Tranoï in Paris talks about fashion buyers wants and needs Ukrainian Fashion Week has just finished in Kiev. The designers brought their garments to Paris to the Tranoï trade show. The founder of the trade show Michael Hadida reflects of the fashion week and reveals the secrets for success in fashion business. The essence of fashion is that it reflects on the world that is changing in front of us. In Ukraine it is particularly noticeable. Not just a revolution in society occurred here but also a huge evolution in terms of creativity. It sounds pretentious but I came to Kiev for inspiration. I wanted to feel the mood of the Ukrainian Fashion Week, wanted to find out what makes it so special. The Ukrainian Fashion has an enormous potential. It is something very powerful and noticeable. On the one hand fashion here defines cultural roots. On the other - a very difficult life span. It is strange but the economic crisis and the war only benefits the creative people. I was surprised that every day at the Ukrainian Fashion Week was almost as intense as in Paris. Of course, I did not like every single piece. But there are five designers who seem to be very interesting. Sorry, I will not mention names. I hate to name names. No, I will not tell. No. I do not specialize in the new names, I find those who will be new names tomorrow. That is my job. It's not about the clothes. Fashion is a form of art - a unique form of thinking. How do you become successful? How much are you willing to pay for my answer? What do people want today? A surprise. They need something completely new. They dream of escape from everyday reality. It is necessary to make them say, "Why I had not thought of that?" or "I was waiting for this for so many years!" Important to the success is the authenticity. Genius. And the extra cost. In the fashion world the most important thing is the first impression. The guests came out surprised - consider that half of the job is done. Fashion is my life, my duty. I have to change something in fashion, make it better, help it somehow. I have very high expectations from my relationship with fashion. And I have no right to disappoint myself. Photographs: Tranoï
1 Comment
12/22/2021 10:46:45 am
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